What have you learned from your audience feedback?

Audience feedback plays a very important part in our construction of our final outcomes within this piece of coursework. We took on board all the criticisms and compliments given to us in relation to our final outcomes, and we then applied this to them.

We have learnt that our individual ideas and concepts may not always be liked by everybody, and that we may need to change our ideas to cater for different audiences. For example, we may have thought that a certain image used at the beginning of our advertisement was a good still to use. But when shown to a variety of other people our age, we found that there views and opinions were different to ours and we needed to take that into consideration and change it for the better. The font used at the end of our advertisements was changed dramatically due to certain comments from our audience feedback. The comments we received suggested that the font looked rather amateur, so we decided to change the font, colour and animation. Once we had changed this title of our last still we then received more feedback, and it was much more positive than the first comments.

We found that we could use feedback a lot to help us reach certain goals in our coursework. For example, showing a select few people our first draft of our advertisements. Once they had seen our first draft we then asked them about what there overall opinions were on it, we filmed there views and they can be viewed here on our blog. At LINK FOR FEEDBACK VIDS.

After taking into consideration all the ideas and opinions given by our participants, we modified our adverts accordingly. One main criticism of both the adverts were that of the cut edits. In our first draft we used rather quick cut edits all the way through our adverts. After listening to what our participants had to say, we found that our cut edits were much too fast. After watching over our adverts again we found that it was much better using slower cut edits. Using slower edits portrayed time going slow, which is exactly what we wanted at the beginning of our advertisements to show how slow the old version of the kettle is going.

In our first draft of our adverts we introduced each one with the date it was going to be set in. A black background with old white writing told the audience that it was set in the 1940s. We wanted to make it clear to the viewer that it was to be set in an older period of time. But after recieving feedback on the adverts, we then though that it was best to leave out these dates in our adverts. We wanted to make it clear that the viewer of the dates it was set in