Other Links

Homepage:

http://filmhomepage.blogspot.com/

Final Outcomes:

http://finaloutcomes.blogspot.com/

Evaluation:

http://evaluation-bm.blogspot.com/

Research For Adverts:

http://researchinspiraation.blogspot.com/

Planning For Adverts:

http://becca-planning.blogspot.com/

Audience Feedback:

http://advertsconstruction.blogspot.com/

Planning and Research for Sponsership:

http://bm-sponsor.blogspot.com/

Planning and Research for Radio:

http://bm-bmradio.blogspot.com/

How did you use new media technologies in the construction and research, planning and evaluation stages?

Research
Researching our product consisted of observing and identifying adverts, sponsorship adverts and radio advertisements, after brain storming up a rough idea of the assignment we intended to create from inception to completion. To make this a successful project we intended to follow the right criteria.

Firstly we researched adverts on YouTube such as PG tips and Utterly Butterly as we decided the style of both of these adverts were compatible and complimented our original ideas. We as consumers both use these two products ourselves at home. We believe it is appropriate to research a product you are familiar with, as you, are the target audience you understand the way in which ways attracted you to the product advertisement for example, Mike enjoyed the comic aspect of both adds however i recognised the adverts again by there music characteristics, as i believe a catchy tune will be related to that advert wherever you may here it in the future.

An example of this would be the 'Go Compare' advert. The opera audio over this add was extremely annoying and catchy despite this, everybody internalises the tune in there head and remembers the company, this means the advert did its job of hailing and delivering the message to the audience.

Introducing ourselves to new media technologies expanded our ideas about how the public perceive adverts as such. This research on existing radio, sponsorship adverts and television adverts has given us a broader incite of the assemblage of the media specialist techniques used in this field.

Discovering that this project was going to be a challenge we decided to break down into sections how we would research and plan our work.

-Analysing and considering lighting, voice overs/ radio advertisements, actors, equipment,hair and makeup, costume.

Breaking down our work into these components ensured we covered all necessary points to ensure our own successful outcomes.

Planning

The planning of our project followed suite of our research we used the similar layout to keep everything legible and fluent. We wanted to certify that we would benefit from the new media technologies that we had been introduced to.

Using this Blog to evaluate our work and to demonstrate our working thoughts is also a new way of exhibiting our ideas, this on its own was an exciting way to present and appraise our work.

In our planning we had to ensure that we covered every element of our creations as you cannot just create a product with no evidential progression or audience feedback.

We used technology such as a questionnaire and video responses of some different ranges of age groups throughout our project to ensure we followed the critic and acted on their points, this really helped us to produce the RIGHT outcome for our audience.

Construction
This media project was again a new and challenging task for us. We had to research all sorts of new conventions and construction of existing products way before we started constructing what was to be our final outcomes.

After we had gathered all the information we needed and finished all the appropriate planning for our products, we started to think about the applicable programmes we could adopt to help us accomplish the success of our outcomes.

Photoshop, Fotomagico, audacity were the main programmes used for editing and composing our achievements. We struggled with adopting the new approaches and specialist methods on these programmes as we had very little knowledge of how to go about commencing the outcomes. We found that the YouTube tutorials were extremely helpful and as we got 'thrown in at the deep end' it was a great way of acquiring very fast solutions to our inconveniences.

As a team we decided to take this project and try and insert a twist challenging the 'video' aspect of the adverts, we did this by using still images and adding the zoom, rotation, pan and text effects to the images in a programme called Fotomagico then exporting them as a movie file and adding our voice overs over the top in audacity another application.

This in itself is a new media technology for us as it is an attempt at shifting ordinary conventions and collect the opinions of potential 'customers'.

From any project you will always receive positive and negative criticism, though it may not be ideally what you would like to here it is always a great way of improving your work. We have gained allot from our Video responses i would say they have been our most productive method of advance and progression to obtain our final outcome as a triumph.

What have you learned from your audience feedback?

Audience feedback plays a very important part in our construction of our final outcomes within this piece of coursework. We took on board all the criticisms and compliments given to us in relation to our final outcomes, and we then applied this to them.

We have learnt that our individual ideas and concepts may not always be liked by everybody, and that we may need to change our ideas to cater for different audiences. For example, we may have thought that a certain image used at the beginning of our advertisement was a good still to use. But when shown to a variety of other people our age, we found that there views and opinions were different to ours and we needed to take that into consideration and change it for the better. The font used at the end of our advertisements was changed dramatically due to certain comments from our audience feedback. The comments we received suggested that the font looked rather amateur, so we decided to change the font, colour and animation. Once we had changed this title of our last still we then received more feedback, and it was much more positive than the first comments.

We found that we could use feedback a lot to help us reach certain goals in our coursework. For example, showing a select few people our first draft of our advertisements. Once they had seen our first draft we then asked them about what there overall opinions were on it, we filmed there views and they can be viewed here on our blog. At LINK FOR FEEDBACK VIDS.

After taking into consideration all the ideas and opinions given by our participants, we modified our adverts accordingly. One main criticism of both the adverts were that of the cut edits. In our first draft we used rather quick cut edits all the way through our adverts. After listening to what our participants had to say, we found that our cut edits were much too fast. After watching over our adverts again we found that it was much better using slower cut edits. Using slower edits portrayed time going slow, which is exactly what we wanted at the beginning of our advertisements to show how slow the old version of the kettle is going.

In our first draft of our adverts we introduced each one with the date it was going to be set in. A black background with old white writing told the audience that it was set in the 1940s. We wanted to make it clear to the viewer that it was to be set in an older period of time. But after recieving feedback on the adverts, we then though that it was best to leave out these dates in our adverts. We wanted to make it clear that the viewer of the dates it was set in

How effective is the combination of your main product and your ancillary tasks?

The ancillary task offered us many skills that we could apply to the main piece of coursework. We both carried out our ancillary tasks with different people, but this worked to our advantage. As we both gained different skills and techniques that can be applied to our coursework. If we did the ancillary tasks with each other, we would have still maintained information but it would have been as much as if we both were to go with different people, which we did.

Our first task was to create a short film, this allowed us to pick up alot of techniques before entering our main piece of coursework. Techniques such as camera angles, how to arrange lighting and all sorts of other things related to the production of our coursework. Another major thing we picked up would be that planning your work is essential, both of first tasks could have been planned much better, and with more planning they could have had a much greater effect.

Once better planning had been put in place, we could then create a more positive outcome. We think that the combination of the ancillary task and the main coursework text is very important and essential. You can learn alot from the ancillary task that you can apply to your main piece of coursework, for example planning. If you take a step back and look at the bigger picture, you can can get much more work done. What I mean by this is that it is easy to rush into things alot and not think about your process you are about to start. So by taking a step back just to calm down, you can then create a much better piece of work as you are more focused and you know what you are doing.

In what way does your media product use, develop or challenge forms and conventions of real life media products?

Challenge

Our advert sequel is our main media final outcome. With this outcome, we kept in mind we had to cater to our target audiences needs to ensure to hail the audience to purchase our product.

We wanted to create a clean cut advert to demonstrate the temporal change from when the gas kettle was the best technology and took a long amount of time for the water to boil to the electric kettle, where it can boil within around 20/30 seconds.

Our focus of this task was to sell our product as being then best new kettle on the market, the use of nostalgia helped with our ideas as they developed ensuring we used a comic element to our advert again was vital, we wanted it to be fun and upbeat as the market at the moment is so dull because of the recession.

By holding a discussion group it enabled us, once we had our initial ideas, to go forward with the ones that the varied audience liked the idea of and what they though would be a good selling advert to watch.

the comic elements we had Incorporated came out well as 9 out of 10 people stated they would remember an advert more if its funny.

Challenging the original conventions of an advert was a risk for us as a team because we didn't know how successful it would be or how the audience would react considering it wasn't 'usual' for an advert.

We decided to take the video aspect of the advert and change the moving conventions into still shots.

Taking still images and then merging them into a advert form was challenging in itself as we had to learn how to use all sorts of programmes that we had never come into contact with before however that is all part of the experience.

The reasoning behind using these still shots was to ensure the core focus was on the kettle, not the moving image.

We wanted our audience to stop and think about how and why our advert was different, and what better way to do that by gaining there attention by an advert out of ordinary conventions.

Conventions of adverts we had studied and researched were all very much the same therefore we mainly only changed one aspect to our adverts to ensure it wasn't too over the top and lost the audiences interest, this would have led to no sales or profit.

Lighting, Composition, Sound, Music Tracks& Voice overs,Hair and Makeup we payed so much attention to detail as this sequel had to be delivered as professional and at least memorable in one way.

Develop

We developed our ideas using boundaries of the existing conventions and from our critical audience feedback as well as the research performed before we started creating our outcomes.

Development is all about taking peoples personal opinions and adjusting them to suite your ideas taking both positive and negative critic into account.

We would like to consider ourselves as using the correct amount of development process and creating our products from one step to another, with decisions made to enhance our outcomes and that we have explained and evaluated clearly.